PWPW received the award for its MEADOW housenote, which was created in collaboration with Leonhard KURZ, and inspired by the flora and fauna of a summer meadow. Designed by Agnieszka Próchniak, the theme of nature was chosen mainly because of its beauty and the possibility of using a wide range of colours, in addition to the universality and neutrality of the topic.
The entire graphic design presents the meadow landscape mentioned in the title, which can be observed from the perspective of fauna and flora located on ‘different levels’ – sky and earth in the upper part of the feature and underground in its lower part.
The note was printed at PWPW’s paper mill from an eco-friendly blend of cotton and hemp fibres – with the latter sourced from within Europe and requiring significantly less energy to process than cotton.
Security features include a multi-tone watermark depicting a mole digging a burrow in the ground and a second hidden watermark, Multihexa®, embedded within a unique filigree structure comprised of multiple hexagons resembling a honeycomb. It also features a MIR4Note® machine readable two-colour iridescent stripe, a Zora4Note® multicolour latent image applied in the form of a bee, and UV inks. It is overvarnished with Coat4Note® Gloss.
The vertical registered windowed KURZ THREAD with KINEGRAM COLOR is one of the standout features and has been precisely aligned so that an individual colour and specific diffractive image appears in each of the six separate windows. At the time of production, the MEADOW housenote was the first of its type to feature as many as six colours, with the technology previously featuring a maximum of three colours.