Neurocash® is a new methodology developed by the Banco de España and Instituto LENI (Polytechnic University of Valencia) for conducting innovative perception studies of banknotes based on the application of neuroscience and artificial intelligence. Neurocash takes advantage of the latest technologies to study users’ biometric responses. Algorithms based on artificial intelligence analyse these responses to obtain neurometric indicators of visual, emotional and cognitive impact in addition to the perception of security.
Neurocash® can be applied in different phases of the cash life cycle, such as: neurodesign of banknotes and security features, virtual neurodesign for quick and affordable banknote prototyping, assessment of the public perception of banknote production defects, counterfeit resilience assessment and evaluation of the efficiency of cash communication campaigns.
Some of the countless advantages of Neurocash® are achieving cash that, in terms of design and security, is attractive, intuitive and secure, reducing development costs by virtualising its design and improving quality control, meeting the requirements of an efficient means of payment, as demanded by the public and other stakeholders.